He’ll take Manhattan…

July 10, 2009 fascinatedcuriously
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The New York Observer reports that Rupert Murdoch is planning to add a lavish weekend culture section to his new American flagship paper, The Wall Street Journal, focused mostly on the New York arts scene.

Has Murdoch – whose cultural commentary until now was limited to New York Post headlines like “Wacko Jacko Backo,” on the occasion of Michael Jackson first comeback tour – suddenly developed a taste for opera, ballet, or experimental video art?

Nah. He just wants to fuck the New York Times into the ground by spending money (which the Times no longer has) on a smarter alternative to the Times’ Arts & Leisure section, outdoing the Gray Lady in an area where she once excelled but where Murdoch now thinks she sucks dick.

The Observer got a couple Journal insiders to fill them in on one of Murdoch’s closed-door strategy sessions:

[Murdoch] said that The Times’ coverage was lightweight and uninteresting, according to two people present. Mr. Murdoch said if The Journal could strengthen its culture coverage, it would be easy to pluck off Times readers and advertisers.

Maybe so. But, come to think of it, how many people will still be advertising in newspapers, or even reading them, ten years from now? Not a lot.

Our bet is that Murdoch doesn’t care. If he has to siphon profits from NewsCorp’s mega-lucrative TV, cable, and internet ventures in order to put the Times out of business, he’ll do it.

Anyway, do you think he’ll cover the trans-sexual cabaret scene? If so, I could give him a few leads…


Entry Filed under: Media

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